Marketing
Marketing strategy is the entirety of commuNIC Solutionation and promotional activities of your company aimed at achieving the assumed objectives. It is a plan and schedule of all activities, providing also for the expected results. The most common marketing strategy goals include:
A marketing strategy for a software development company is needed at every stage of the company’s evolution. Product strategy consulting can be a valuable asset when developing a marketing strategy for a software house, helping to align business goals with customer needs and market trends. It is extremely important at the beginning to break through to the awareness of potential customers and the market as soon as possible, thanks to which the business will start to generate profits more quickly. It is also very important for developing companies that have already gained a certain position so that they do not stagnate but continue to achieve better and better results. Finally, it is also crucial for software houses, which are the elite in their sector, to be recognized and enjoy popularity in the industry. The competition at the top is particularly fierce and you have to fight all the time to maintain your leading position. And for that to happen – others need to know what you do and why it’s great. And this is exactly the task for a marketing strategy in a software house.
Social media – show how you are doing
Everyone is on social media today – people, animals, companies. In business, it’s no longer a choice but an obligation. If a company doesn’t exist on social media, it looks suspicious. Social media is a way to establish a relationship with your followers, show them what’s new, what you’re up to, and where they can meet you. Social media have a very important function of showing the world that the company is alive, functioning, and doing well, and this inspires much more confidence. They are also a kind of bulletin board commuNIC Solutionating the most important facts.
The potential of social media is gigantic:
Events – networking is the basis of the industry
Industry events are a great opportunity to network and gain valuable business contacts. At a conference dedicated to, for example, innovations in the field of artificial intelligence, you can meet people interested in exactly what you do. This is very valuable because in your day-to-day marketing you have to put a lot of effort into reaching people who are interested in what you do here. With industry events, you have them all in one place. In addition, you can boast about your achievements and expertise... And thus consolidate your position as a strong player in the market.
Partners – your business friends
The market you work in does not only consist of competitors but also companies whose activities are complementary to yours. For example, if you design applications, working with a graphic design agency can be useful. Working with partners is also a very important part of your marketing strategy. You can leverage each other’s strengths, and support each other’s activities to jointly acquire more customers with a more interesting, complex offer.
Media Relations – speak directly to your target audience
Media Relations are incredibly important in reaching specific target groups. If you need to tell companies in a particular industry about you, your first step should be to find the media from which they get their information. If you want general recognition, you also find the media that fits what you need. The media has something that will be very difficult for you to get – access to a large number of people who are interested in a particular topic. That’s why your company needs to be out there. How? You can give an interview, write an expert article, send a press release, or give a comment to a journalist. If you are interested in cooperating with a particular title – write to the advertising department or a particular person and find out if you can do something together.